Sonic Automotive acquired BlackHills Harley-Davidson - Owners of 5 Locations in the Black Hills of South Dakota.

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Ride To Win Challenge

Sonic launched the Ride To Win Challenge, an interactive regionwide route that encourages visitors to explore all five Sonic Powersports-owned Harley-Davidson dealerships in Sturgis, Rapid City, Hill City, Deadwood, and Wall.

Participants who visit each stop during this year’s Sturgis Motorcycle Rally, held Aug. 1-10, will earn multiple entries into the limited-edition motorcycle drawing. The grand prize winner will be announced at Sturgis Harley-Davidson.